Designing for a Hierarchy of Needs
The idea of an architectural “hierarchy of needs” rests on the assumption that in order to be successful, a design must meet basic needs before it is able to satisfy higher-level desires. In other words, before design can wow us aesthetically, it must fulfill fundamental requirements.
swissnex has partnered with LAUFEN to host a panel discussion exploring this idea with architect Cary Bernstein, founder and principal of Cary Bernstein Architect, Douglas Burnham, principal at envelope Architecture + Design, David Hacin, founder of Hacin + Associates Inc., and Swiss Designer and Head of the firm Process Design, Peter Wirz. Join us as the panel probes the crossroads of architectural planning and contemporary design and examines the meaning and emotion behind architecture, with the help of moderator Jaime Gross, Senior Editor at Dwell Magazine.
6:30 pm Doors open
Cary Bernstein graduated from Dartmouth College in 1984 with a B.A. in Philosophy and Russian Literature and received an M.Arch. from the Yale School of Architecture in 1988. She practiced in New York for six years prior to opening her San Francisco office in 1995. Her work includes residential, commercial, arts related, and health care commissions in California, New York, and Moscow, Russia. Her firm's projects have won numerous design awards and have appeared in local, national, and international exhibitions and publications.
Bernstein has taught both the Russian language and jewelry fabrication at Dartmouth College, philosophy at Yale University, and architectural design at UC Berkeley. She is currently an Adjunct Professor of Architecture at the California College of the Arts and serves as Chair of the SFMOMA A + D Forum. She is a member of the 1% Solution, providing a minimum of 1% of her firm's working hours to assist non-profit organizations with their design and planning needs.
Burnham’s range of experience includes residential, educational, commercial, civic and hospitality building and renovation projects, as well as exhibition design, product design, furniture, and custom lighting fixtures. He has been an Adjunct Professor at California College of the Arts since 2004. From 2007 to 2010, he led the SFMOMA’s Architecture + Design Forum as Chair, and now serves on the Forum’s Executive Committee. His work has been published in magazines and journals including Dwell, Architectural Record, Metropolitan Home, and Interior Design, among others.
Moderator Jaime Gross is a Senior Editor at Dwell Magazine, where she writes and edits stories about architecture, design, culture, and travel. She also serves as Travel + Leisure's San Francisco Correspondent, keeping the publication abreast of news and trends in the Bay Area. Before starting at Dwell in July 2010, she worked as a freelance journalist for six years, contributing frequently to the New York Times, T: the New York Times Style Magazine, Interior Design, and Elle Decor, among others. Her writing is gathered here. Gross graduated from Wesleyan University in 2002 with degrees in English and Studio Art.
Now in its 8th year, the Architecture and the City Festival in San Francisco is the largest architectural festival in the US, showcasing tours, films, exhibitions, lectures, and interactive workshops all over the city. Organized by AIA San Francisco and the Center for Architecture + Design, the 2011 theme, Architecture of Consequence, will demonstrate how progressive design and creative problem solving can address many of our most pressing urban issues, from decreased social cohesion to unsustainable food systems.